Rabbit Hole 3.0
It’s been a very popular destination lately.
That proverbial place down the rabbit hole – a phrase courtesy of Lewis Carroll’s Alice’s Adventures in Wonderland – which first came to mean a strange and absurd alternate universe.
With the emergence of the internet, the meaning of the phrase shifted to getting sucked into a seemingly endless chain of information on a particular topic, or as writer Kathryn Shulz calls it, “extreme distraction.”
And it spawned a new phenomenon, Google Amnesia.
Which brings us to today’s crypto universe. It’s not strange or absurd by any means. Nor a distraction. Fantastical? Maybe.
What it is is innovation moving so quickly, the prospect of radical change materializing so dramatically, and possibilities so endless that once you’re “bought in,” it’s hard to tune out.
Call it Rabbit Hole 3.0.
It’s where, as Alice put it, people get “curiouser and curiouser,” and there are seemingly not enough hours in the day to keep up with it all.
But keep up we must. You have stories to tell, a community to build and a mission to meet.
The Crypto Marketing Machine has been created to meet the unique needs of the crypto/blockchain community. We’ve held executive/C-suite positions at some of the leading marketing communications companies (MDC/Stagwell, Havas and Y&R), have been engaged with multiple startups in advertising, fintech, and tech, and held senior positions at database, martech, and PR firms.
Founder Rich Feldman is author of the book, Deconstructing Creative Strategy, a contributor to Cointelegraph, Bitcoin Magazine, and other industry publications, and has a long and distinguished track record of creating concepts and content for leading and emerging brands.
Our growing team of creators specializing in technical, financial and developer-specific subject matters provides you with a “one-stop shop” for producing results-driving content, and the essential strategy consultation to help guide, or add value to, your existing team.