Tell your story. Build your community. Propel your project.
Great content can’t be turned off.
Effective content starts with a HOOK. Say something, do something, show something that makes us stand up and take notice. There’s an awful lot competing for our attention. Make it so that we simply cannot turn away.
Ok, you offer something nobody else does. Our job is to make sure people get a taste of your SECRET SAUCE, without giving too much away or confusing the issue. This is one of the most difficult things to do. But do it right and they’ll come back for more.
Nobody wants to read a spec sheet. Few are moved by cliche. Instead, paint a picture. Describe a hero’s journey. Answer our questions in ways that are in context and compelling. This is the art of STORYTELLING. And chances are good, your project or business has more opportunities to tell great stories than you may think.
SMOG is an established readability matric. It’s also something that clouds visibility. If you want your message to resonate, too much of either is a bad thing. We clear the smog and champion CLARITY.
In a category like crypto, people are hungry to learn, desperate to discover, and eager to engage. When you deliver on these, you ADD VALUE. So your strategy has to be bi-directional, and “generous.”
In a category experiencing explosive growth, there are wannabes and there are leaders. Choose to LEAD. Embrace the common good. Share a vision. Present to the world your bona fides. Don’t just say you're a leader … be one!
When all is said and done, the most persuasive arguments are those backed by PROOF. Think use cases. Success stories. Demonstrations that give me a peak “under the hood.”
Ready for takeoff? Add a DASH OF MOON FUEL to give your content a little added boost. Get your community excited. Give them something to hold onto or share. Help them see infinite possibilities.
